, , , ,

3 Action Steps to Hold on to the Elusive TikTok Generation

tiktok

In a world with a shrinking workforce, we need to find ways to attract and keep our Generation Z workers. 

How are you bringing out the best in the TikTok generation?

tiktok

“My Gen Z employees won’t stick around. They want to be the next TikTok sensation.” a business leader said to me. Another leader said, “It’s hard to teach my Gen Z employees, they think they know everything with their technology so readily available.” It’s apparent that business leaders are feeling yet another generational divide.

Do you find it difficult to engage with your Gen Z workers? How are you bringing out the best in the TikTok generation?

This is what we know about the next generation of workers: they want to make a big splash in this world, they move fast and expect the world to move faster, they are used to instant gratification, and their dopamine button gets bored if it doesn’t get a hit quickly enough. They care about DEI and social issues, and they know that even one person can make a huge difference. There are over a billion TikTok users and a whole generation aspiring to become influencers.

Business leaders need to prepare for this next generation entering our workforce. As always, we need to adjust and grow with the ever-changing society. With labor shortages and workplace longevity decreasing, we need to act now.

Action Steps to hold onto the Tik Tok generation:

  • Give them ways to influence: Allowing your employees to have a voice at the table will create a sense of belonging, a greater purpose, boost buy-in, and it will lengthen their tenure. When your employees feel like they can impact their workplace, they’re more likely to stick around and their need for influence will be satiated.
  • Flexibility is key: Find ways to integrate a hybrid work environment. Readdress your dress code–even banks are moving into a more casual attire to attract younger patrons. Offer flexible seating and create exciting physical spaces to invigorate the mind.
  • Make the work exciting and fresh: Allow for inter-office lateral moves, find ways to promote and show your appreciation for jobs that are well done, provide fun and effective training opportunities, host office get-togethers, provide mentors that are well-matched with their mentees, and encourage cross-generational teamwork to create more appreciation and understanding among your employees.

Laura Colbert Consulting Programs 

Lead Well: For Newly Promoted Leaders is an 8-week program that will help your newly promoted leaders thrive as they move from peer status to power status. Click here to download the one-pager. Are you a good fit for this program? SIGN UP NOW! Book a free 30-minute consultation with Laura to make sure this is the best fit for you. NEXT PROGRAM STARTS IN JUNE.

The Trusted Advisor Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain habits that create breakthrough success. You get personalized coaching and support, relentless accountability, and commonsense action steps that get results.

Additional Offerings: 

Join our central Wisconsin in-person or online Impactful Leadership Lunch. Join like-minded leaders during this monthly mastermind lunch group to improve your business efficiency, boost employee retention, and get you focused on doing what gives you joy.

Are you looking for a Keynote Speaker at your next event? I use my past experiences and knowledge to show you how to be the best version of yourself, surround yourself with the right people, and build highly productive teams. 

Book:

Sirens: How to Pee Standing Up – An alarming memoir of combat and coming back home. This book depicts the time of war and its aftermath. It seamlessly bridges the civilian and military divide and offers clarity to moral injury and post-traumatic stress. 

L

I