RAMP – The Major Crisis Lifecycle™:

The Four Phases you need to Know

RAMP Crisis

When biking, do you focus on the pothole or where you want to go? 

I learned that lesson the hard way. The more I focused on the pothole, the more likely that I smacked right into it. 

That all changed when I focused on where I wanted to go instead. I maintained awareness of the pothole but concentrated on the path forward. 

Whew. No more face-plants or blown tires! 

Major crises tend to have a specific life-cycle. We call it RAMP: React, Adjust, Manage, Prosper. 

Organizations that fixate on the crisis tend to stay mired in it. They adapt too late to the new normal and often fail. The ones most likely to power through the crisis and prosper, put an eye on the future and begin working toward it. 

By now, you have gotten tons of advice on crisis management from some very talented people and organizations, like Jan Rutherford, Stan McChrystal, Bill Watkins, Harvard Business Review, and McKinsey, to name a few. 

You have put the best ideas into practice. You are starting to get on top of things again.

Here’s the problem with staying focused on crisis management: you fixate on the crisis rather than anticipate and shape the future.

You are at risk of staring at the pothole. 

You need to keep one eye on the crisis; you need to set your other eye forward.

Crises tend to follow a life-cycle. It goes something like this.

1. React. Government, business, and nonprofit leaders, and others take measures to address the crisis. T
he novelty of the situation and inadequate information undermine decision-making. Some actions turn out to be insufficient; many wind up being excessive; others are spot-on. The back and forth is a normal response to uncertainty, but it is not the new normal.   

2. Adjust. As the novelty wears off and better information becomes available, leaders adjust their policies for a more significant effect. They strengthen the inadequate measures and modify the excessive ones. Leaders and policy-makers are now making fine rather than coarse corrections. The downward spiral stops, and the situation begins to stabilize. 

3. Manage. The crisis wears off, and the situation stabilizes. Sound policies are in place and need only minor adjustments. This situation is the New Normal, a post-crisis status quo. New rules, written and unwritten, govern the marketplace. Many organizations that survived the worst parts of the crisis get caught flat-footed here because they presume things will return to the pre-crisis status quo. 

4. Prosper. The New Normal creates new opportunities and risks. Some of these are traditional ones in a post-crisis context. Others emerge as needs and interests adapt to the New Normal. Overall economic growth resumes.

Organizations that anticipate the New Normal are best positioned to power through the crisis and thrive afterward. High tech companies like Apple and Google did this well as the 2008 financial crisis subsided. Ford avoided a bailout. 

Most companies and nonprofits adjust too slowly because they do not keep an eye on the future. They follow the pack, which always swings way behind the pitch. Companies like General Motors and big banks survived thanks to government bailouts. Others managed to make the big leap on their own. 

1.8 million small businesses reportedly failed due to the financial crisis. The gap between capabilities and new opportunities was too big.

To help you follow the green line, we are putting together a series of free webinars.

During these sessions, you will:

  • Gain a clear eye on the future by discussing the RAMP stages and how they affect you and your business;
  • Boost your clarity and confidence as you exchange tips and insights with a high-performing peer group;
  • Slash engagement-distancing by examining ways to keep everyone focused, connected, and using their strengths;
  • Anticipate the New Normal by considering the key variables that will shape it;
  • Get ahead of the curve by framing likely New Normal scenarios and key indicators;
  • Improve your team’s post-crisis outcomes by using a simple set of intelligence and planning techniques that keep you agile and oriented on the future
  • Avoid the expensive mistakes of trying to crystal-ball the future and being locked into a losing plan.

The live webinar is on Friday, March 27, 3-4 pm Central Time. Register here.

When you are ready, here are four great ways to work together

Speaking: Do you want a professional keynote speaker to talk with your team on leadership, culture, and strategy? I’ve talked to business, NFL, academic, government, nonprofit, and military audiences. I always tailor the presentation to you, so the message inspires action for you and your team. I’m a professional member of the National Speakers Association, which means I have a proven track record of professionalism and performance.

Training: If you want an even higher impact for your team, training and workshops are a great way to go. I teach teams and organizations on a range of Leadership, Culture, and Strategy themes, to include: how to elevate your team’s performance, how to build a culture of excellence, how to slash employee burnout and turnover, how to develop a winning strategy and how to prevent expensive mistakes. Programs for you range from half-day primers to three-day intensives, to include offsite at places like Normandy and Gettysburg.

Self-Directed Courses: Do you want your team to stay engaged on these key themes but do not want to send them away to an executive education course? We have a suite of online programs that are perfect for you. The courses are excellent ways to follow-up a training event to keep your team learning at your own pace.

Consulting: Do you want to improve your leadership development programs, build a culture of excellence, and create a winning strategy? Unlike the big, gucci, consulting firms that are slow, bureaucratic, and stick you with junior MBAs, I work personally with you and your team, so you get results quickly and cost-effectively with no hassle.

What results can you expect? Check out these video testimonials.
Reach out to me anytime you are curious about working together.