Trust

Trust intersects three factors: reciprocity, competence, and reliability. Reciprocity means the relationship is a two-way street: both parties are better off.

The single most important thing you need to know about trust is reciprocity, which will make or break your small business or solo practice.

Suppose you are like many small business CEOs and have frustrations with employee disengagement and turnover, lack of buy-in, and poor accountability. In that case, you probably have a low-trust workplace that’s damaging your profitability, sustainability, and peace of mind.

“Compared with people at low-trust companies,” a study in Harvard Business Review reports, “people at high-trust companies report: 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, 40% less burnout.”

trust

How would you feel having fifty percent higher productivity, lower absenteeism, and tremendous energy?

For solo practitioners, common objections from your prospects, such as lack of time, money, or need, are reflections of a trust deficit. Your prospective clients ask themselves, “do I feel safe, will the support be helpful, is the juice worth the squeeze?”  Competence is the ability to do your job to the required standards, and reliability is that you will do what you say you will do.

Competence is the ability to do your job to the required standards, and reliability is that you will do what you say you will do.

You need all three in place to have a trusting relationship. Without reciprocity, you have one party taking advantage of the other. Lack of competence means underperformance, and poor reliability creates inconsistency.

The element most often missing in low-trust situations is reciprocity.

I spoke with a company executive who complained that she did not have the budget for leadership training and that the CEO wouldn’t reallocate any money.

She’s facing workplace burnout, employee turnover, and presentism — where people are (or appear to be) physically present but are unengaged and unproductive. Helping her direct reports become better leaders would alleviate these problems and allow her to focus on growth and innovation rather than getting stuck in failure work and dispute resolution.

These problems are costing the company millions.

She’s facing workplace burnout, employee turnover, and presentism — where people are (or appear to be) physically present but are unengaged and unproductive. Helping her direct reports become better leaders would alleviate these problems and allow her to focus on growth and innovation rather than getting stuck in failure work and dispute resolution.

These problems are costing the company millions.

The CEO makes $20 million annually; the next highest-paid person makes a fraction. He could reallocate .01 percent of his annual salary to develop key subordinates and see a 10:1 return on investment or higher payoff for the company.

The problem, of course, is that the CEO has little incentive to improve things. He’ll get a massive payout even if he’s fired for underperforming. Burnout, turnover, and presentism are symptoms of an overall lack of trust within the company.

The senior leaders are violating the gardener’s principle: the responsibility to provide the cultivation so that the best version of each person blooms.

Gardner’s till the soil and feed the plants to stimulate growth. They prune away anything preventing the plant from being its best self. They do not try to turn one vegetable into another.

When you cultivate your employees to become their best selves, they’ll respond by contributing their best to your company’s success.

The employees at this company, I’m told, see the vast discrepancies in salary and unwillingness to invest in them. The relationship seems one way.

The employees thus treat the company as a commodity — a bargaining chip to a better-paying job at a different company.

The gardener’s principle works for solo practitioners, too. When you show how you help your clients achieve their dreams and be the heroes of their own stories, they’ll drop the money, time, and need objections.

Solopreneurs:

There’s still time to register for Joyful Sales Conversations, where I’ll show you how to put the gardener’s principle into action. When you create trust, you will transform your business.

June 17th & 28th 11:00 – 11:30 am US Central (plus 30-minutes for Q&A afterward)
REGISTER HERE







Your consulting business is in one of three states: drifting, developing, or thriving.

Application, repetition, and accountabilities directly lead to new habits and better results. You need to apply the strategies, using several repetitions, and have an expert at your side who helps you make the critical adjustments so that they work for you in the real world.

Accountability helps you do the right things in the right ways with the right fit until the new habits become second nature. That’s where you get results. This process gets results and is why the best performers always have terrific coaches.

Sure, bringing on the right consultant or trusted adviser can be expensive, but would you trust your future to the lowest bidder?

consulting

Ways to Invest in your Success

If I’m a good fit for you, here are some ways to work together.

The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain sustainable habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results so that you reach your goals more quickly and consistently. Soar to new heights here.

The Founders Forum is a mastermind group for consultants, solo practitioners, and owners of boutique firms who want to shorten their path to a meaningful, joyful, and profitable business. You’ll accelerate the quality and speed of your thought leadership, develop a business development process that you are proud to execute (and avoids the awkward pushiness), and brand building that you are pleased to display (and avoids the slimy feeling of self-promoting).  

CEO Mastermind group is for Milwaukee-area small business leaders and consultants who want to accelerate their growth in 2022. We meet monthly for lunch, and you get unlimited access to me for coaching and advising. I’m limiting the group to 8. Four places are remaining.

The Global CEO Mastermind is for CEOs and senior leaders who want to surround themselves with people united in the common purpose of being the best they can be, learning from each other, avoiding drift and complacency, and soaring to new heights. We meet monthly via zoom, plus you get unlimited access to me.

Mastery programs include Expert Consulting Mastery, Innovative Thought Leadership, and leadership experiences at Antietam & Gettysburg, Normandy, West Point, and many others.

Books

LEADERSHIP: THE WARRIOR’S ART.  Leaders anticipate and shape the future so that your team can succeed. To do so, you need imagination grounded in a  practical perspective. That’s what you get with this book, which is why it’s been in print for over 20 years. This 2nd edition addresses the post 9/11, post-pandemic world.

Zero-Sum Victory: What We’re Getting Wrong About War is a finalist for the INDIES national book award. I use the disasters in Vietnam, Afghanistan, and Iraq to give you the tools and mental models to avoid the traps and own goals that have created quagmires for the United States. You’ll gain ways to improve agency, bridge silos, pivot smartly, avoid breathing your own exhaust, and many other outcomes.

crowd

Are you hanging with the right crowd?

Believe it or not, I used to hang with bullies. I thought that trying to be friends would rub off on them. This crowd spent a lot of time tearing people down, and they rubbed off on me far more than I did them. It was a numbers game that I finally recognized I was losing.

Are you hanging with the right crowd? You tend to find three classes of people in your life: sappers, trappers, and zappers.

Sappers are the vampires who drain your energy. Success-shamers try to make you feel bad about achieving something, “that must have been your second choice.” Trauma-dumpers catastrophize, leaving no oxygen for anyone else. Slackers, downers, and negatives drag everyone to their level of laziness, gloom, and doom.

Trappers are loved ones and friends who want you to stay just as you are. They are comfortable with the current you because they know what to expect and are terrified that you will grow without them because they might not like that version of you, or you might no longer like them. You’ll hear trappers say things like, “What does that leave me,” and “I guess you’ll be too good for us,” and the like. They are the parents who want you to stay home, the spouses and friends who dishearten you from taking risks, investing in yourself, or trying something new.

You’ll want to have candid conversations with your trappers about your love for them and your desire to grow. Most of them don’t want to hold you back; they are just scared. Reassuring them is often all you need to do.

Zappers are the allies who encourage you to be the best version of yourself, hold you accountable, and inspire you to reach new heights. They zap you with new energy. Trusted advisers, mentors, and coaches help you build new skills and capacities. Exemplars inspire you and partners are your peer group who have a vested interest in your success.

The five people you hang with the most have a profound effect. How do you feel around each of those five: sapped, trapped, or zapped with new energy?

Another great way to take inventory is to ask yourself, what shows up when you show up? Do people feel like an empty husk, preserved in amber, or emboldened to take on new challenges?

A good way to find the right crowd is to ask your allies. They’ll point you to some exemplars, advisers, and partners who help them be their best selves. Check them out online, read their newsletters, and participate in some of their free and low-cost programs.

When you find the right ones, invest. You’ll get the mutual accountability that comes with a formal trusted advising relationship and the reciprocity of a mastermind group. Being with the right people connected in common purpose gives you the application, repetition, and accountability you need to soar to new heights.

Have you ever invested in yourself with the right allies and not come away victorious?

The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain sustainable habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results so that you reach your goals more quickly and consistently. Soar to new heights here.

The Founders Forum is a mastermind group for consultants, solo practitioners, and owners of boutique firms who want to shorten their path to a meaningful, joyful, and profitable business. You’ll accelerate the quality and speed of your thought leadership, develop a business development process that you are proud to execute (and avoids the awkward pushiness), and brand building that you are pleased to display (and avoids the slimy feeling of self-promoting).  







fumes

Personal climate change subtly undermines your decision-making, sending you into drift as you inhale your own fumes and enjoy the aroma.

Personal climate change subtly undermines your decision-making, sending you into drift as you inhale your own fumes and enjoy the aroma. Until you allow in the fresh air, you will think the increasingly toxic fumes are normal.

Decision-making was a hot conversation topic during last week’s leadership event at Antietam and Gettysburg. Union General McClellan habitually inflated confederate strength, which caused him to move with an abundance of caution and attack in the most risk-averse manner he could conceive. He lost an opportunity to win the war in September 1862, instead of presiding over the bloodiest day in American history.

Less than a year later, confederate general Lee invaded the Union again hoping to win a big victory and force the Union to sue for peace. The strategy relied on assumptions so flawed that even a big victory would have been inconsequential. Lee believe his army was invincible and attacked a larger Union force that occupied better terrain. After two days of bloody and inconclusive fighting, Lee ignored sensible advice from one of his subordinates and ordered the disastrous Pickett’s charge. The picture below is from the High Water Mark.

The high-water mark of the Confederacy or high tide of the Confederacy refers to an area on Cemetery Ridge near Gettysburg, Pennsylvania, marking the farthest point reached by Confederate forces during Pickett’s Charge on July 3, 1863.

We see the consequences of people becoming accustomed to their own fumes. People shout at one another from ideological silos. We elect idiots to Congress. Putin surrounds himself with sycophants who have a vested interest in pleasing the boss. He gets a green light from China, which is interested in seeing how the West reacts to the invasion of Ukraine as China set its crosshairs on Taiwan.

Former Afghan president Ashraf Ghani continued to believe that America would leave troops in the country until the final moments. When the scales finally fell from his eyes, he fled and left people to fend for themselves (Ukraine’s Zelensky is a welcome distinction). President Lincoln, by contrast, surrounded himself with people who thought differently than he did and would provide alternative views. Lincoln wrote the Emancipation Proclamation in July 1862 as part of his effort to reframe the war from preserving the Union to freedom versus slavery.

Secretary of State Seward counseled waiting. Union forces had suffered recent setbacks, and European powers considered recognizing the confederacy. Issuing the Proclamation in the wake of defeats would be seen as desperation at home and abroad. Lincoln accepted the logic and waited until after Lee’s invasion of Maryland had failed. The Emancipation Proclamation gained sufficient support at home and ended European considerations of confederacy recognition.

Action steps:

1. Get outside points of view from people who are willing to tell you hard truths. You might not always take their advice, but they will keep you breathing the fresh air.

2. Test your assumptions by asking yourself: “what must be true for this plan to work.” You’ll reveal implicit assumptions that you can evaluate for validity.

3. Participate in mastermind groups of like-minded people who help you stay true to your purpose, push you to be your best self, and remind you when your fumes start smelling too good.

Also – I invite you to join my online forum Chris Kolenda’s Sustainable Growth Mindset ®. I post unique thought leadership there nearly every day, using historical and world events to boost your imagination about growth and innovation. It’s free for you and you can sign up here.




People without Chests are easy Prey for the Demagogues who Pit People against each Other

“The head rules the belly through the chest,” C.S. Lewis tells us, but the belly will override the head if there’s no chest.


The metaphor is from Plato. The head => logic, the belly => emotion, and the chest => virtue. People “without chests” are viscerals, governed by emotion.

A century after Lewis and a couple of millennia after Plato, Nobel Prize winner Daniel Kahneman described two human thinking systems in his book Thinking … Fast and Slow. System 1 is the emotional, governed by the amygdala, that controls our fight or flight instincts. System 2, the analytic brain, is slower and requires more effort. You have to pay close attention when using System 2, and a threat or distraction allows System 1 to retake control.

People without chests are easy prey for the demagogues who pit people against each other. System 1 runs amok when people point to those who look, act, or think differently as an existential threat or source of evil. Restraint goes out the window when you are fighting Beelzebub.

Virtue has gone out of fashion, argues Roosevelt Montás in Rescuing Socrates, and I wonder if the absence of leaders with chests has contributed to the breakdown of our politics, corporate governance, civil society, and organizations. Only people without chests could think racism, revenge racism, misogyny, bigotry, fraud, deceit, and the like are ok as long as they advance your agenda. And yet, here we are.

Ancient Greco-Roman philosophers believed that following the four cardinal virtues — wisdom, justice, courage, and self-discipline — was essential for living the good life and having a healthy republic, army, business, or organization. Confucius and other ancient eastern thinkers wrote similarly. Practicing timeliness principles builds your chest so that your head can rule your belly.


Building leaders with chests requires learning from theory, history, and experience. You need the big ideas about fostering the common good, the history of effective and failed leaders so that you can learn from their successes and failures, and personal experience in the arena to put the chest into practice.

It’s easy to let the chest diminish. Apathy does the trick, and history shows the consequences.

Theory and history without experience put you in the ivory tower of impracticality, while theory and experience without history make you vulnerable to silly fads. Without theory, experience and history trap you in the hamster wheel of tactics without strategy.

Leaders with chests do what’s right, the right way, without you having to watch over them. Imagine the impact on your business when you have people committed to the common good who are doing the right things, taking the initiative, and innovating. Imagine the consequences of the opposite.

My mission is to help successful people like you gain new heights by being the best version of yourself and inspiring people to contribute their best and most authentic selves to your team’s success.

Accelerating your Success

Predictable unpredictability is a new reality. How will you help your clients thrive? 

The Innovation Mindset is an 8-week mastermind that begins in February. We’ll examine the most important 2022 forecasts for implications to small business leaders, consultants, and experts. Each week, the group meets for 90-minutes to develop unique intellectual property that sets you apart from the pack (who’s always swinging behind the pitch) and gives you significant competitive advantages in serving your clients. Your investment will pay for itself in a single sale. I’m limiting the group to 8; the fee is $5500. Reply to this email to see if the program is a good fit for you.

The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain sustainable habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results so that you reach your goals more quickly and consistently. Soar to new heights here.

Consultants

I Focused my Forecasts for 2022 and Beyond on Trends most Relevant for Small Businesses, Consultants, and Experts.

I’ll host an 8-week mastermind group in January to discuss the implications of these forecasts and others so that you can provide vital thought leadership to your clients and anticipate the future for your business.

1. The Inflation bubble bursts. Due to employee turnover and inflation, small businesses will fail at a historic rate. COVID has decreased tolerance of bad bosses and poor work environments. Inflation rises to 4% if BBB fails and 6% if BBB passes, forcing many poorly-led, low-margin small businesses to close. High-margin solo and expert businesses will thrive.

Consultant

2. Landgrabs. Russia and China seek to time moves against Ukraine and Taiwan, respectively, on signals that President Biden’s health fails. Iran and North Korea will do the same with their nuclear weapons and missile programs. A gulf state reveals its atomic weapons program in response to Iran’s.

3. Change for a BitCoin? Countries will begin to adopt crypto as alternate reserve currencies in response to America’s increasing weaponization of the dollar; investors will add crypto to their portfolios to hedge against inflation.

4. Trades strike back. Companies will lose confidence in supply chains that include overseas vendors. Local manufacturing and storage will rebound. Elite snobbery that the only road to a dignified professional life is an expensive 4-year degree will reduce. More people will enter trades and find substantial prosperity, independence, and joy.

5. Waking up to Woke. Businesses stop hiring consultants who pedal revenge racism and begin hiring people who improve teamwork. The best companies will hold CEOs and line managers responsible for diversity and inclusion; women and non-whites will gain a more significant share of P&L roles.

6. 280 characters fewer. Trust in conventional news outlets, experts, and punditry will continue declining, forcing at least one primary news channel, newspaper, and social media platform to close. People will turn increasingly to trusted advisers for perspective.

7. Revenge of the Nerds. Zillow Offers is the tip of an iceberg. Businesses that rely on AI platforms for customer relations and marketing will face significant setbacks because they act as a blunt instrument when customers expect concierge service. Hackers will learn to spoof AI decision-making tools by acting more like humans and luring machine decisions into unproductive corners.
  
8. AC Anyone? Climate change debates will shift towards alleviating the effects of rising sea levels and warmer temperatures. Wisconsin’s climate by 2040 will be like Tennessee’s in 2010.

9. Rolling Green-outs. Fossil fuels and nuclear power will make a comeback as a reliable base for energy supply. During extreme weather events, cities that rely on renewables will face significant power outages. Global predators will intensify cyberattacks against vulnerable power grids.

10. The open office is dead. Hybrid workplaces are here to stay. The most innovative companies will create in-office requirements based on need rather than arbitrary percentages. The most talented will seek jobs with those companies.

11. COVID theater closes. Companies will reduce wasteful activities that do little or nothing to stop the spread of COVID. The major media will reduce COVID-hype. The vaccinated will begin to revolt against COVID-control mandates because the virus is spread overwhelmingly by the unvaccinated and the vaccinated are tired of feeling punished. More businesses will require proof of vaccination or infection within the past six months for entry and employment. Vaccine boosters will be annual as COVID becomes endemic.

12. Big Red Resurgence. The Nebraska Cornhuskers football team will go to the BIG 10 championship game in 2022.

The Innovation Mindset Group is an 8-week mastermind that examines these trends and others for implications to small business leaders, consultants, and experts. We’ll meet for 90-minutes each week and develop unique thought leadership that will help you anticipate the needs of your businesses and clients. Your investment will pay for itself in a single sale. I’m limiting the group to 8. $4500 if you enroll by December 31, then the fee goes to $5500. Click here  https://bit.ly/3DTcL6C and scroll to the bottom to register to learn more about this limited time offer.

Small Business Failure

The Pressures of Low or Negative Margins and Employee Turnover will Create a Downward Spiral for Many Small Businesses

Small Business Failure

The combination of inflation, poor first-line leadership, and expensive mistakes spell trouble for low-margin small businesses. I think we will see small businesses fail at historically high rates in 2022.

Inflation of 4 percent or higher will persist due to supply chain challenges and demands for higher wages. The Biden administration’s Build Back Better initiative, if it passes, will heighten inflation even as it invests in (hopefully) high-payoff programs. Inflationary pressures are going to reduce margins. In some cases, small businesses could find themselves completing projects and selling products at a loss.

The so-called great resignation will continue because COVID has reduced people’s tolerance for poor leadership, toxic work environments, and poor work conditions. Some people are leaving their jobs to upgrade their skills and enter new lines of work. Most seem to be switching jobs within their current industries.

The best talent will find their way to companies that have good leadership, healthy cultures, and quality work environments. Provided that these companies can innovate successfully to outpace inflation and higher costs, they will thrive in an upward spiral of better talent, higher quality products and services, and greater continuity.

Business Failure
Small Business Failure

The pressures of low or negative margins and employee turnover will create a downward spiral for many small businesses. CEOs will work longer hours and get consumed in problem-solving, which heightens the risks of expensive mistakes. They’ll lack the bandwidth to innovate, so the margins will continue shrinking until the business is no longer sustainable.

You cannot do much about inflation (except raise their prices), but you can take these steps:
1. Fire managers who are driving employees away,
2. Invest in leader development so that you attract and retain great talent,
3. Reduce the likelihood of expensive mistakes by having trusted advisers who will help you avoid falling in love with your own plans and getting high from your own fumes, and
4. Innovate to create higher-margin products and services.

Programs that Accelerate Success

CEO Mastermind group is for Milwaukee-area small business leaders and consultants who want to accelerate their growth in 2022. We meet monthly for lunch, and you get unlimited access to me. I’m limiting the group to 8. Six places are remaining.

FOCUSED is my 8-week mastery program for small business leaders and consultants to put the action plans in place to make 2022 their best year ever. The next program begins in late January; there are only eight spaces available. Click here for more information and to apply.

Innovation Mindset is a new 8-week program for consultants and small business leaders that I intend to launch in January, based on interest. This program gives you the tools to address (and help your clients address) the challenges facing small businesses in 2022 so that you can create an upward spiral that propels your business to new heights. Please reply to this email if you are interested.

The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results. Get the details here.

Exclusive Events

The next Antietam & Gettysburg exclusive event takes place March 15-18. This program is for seven leaders and consultants who want to turbocharge 2022 with innovations. We use critical points on the battlefield to discuss decision-making, gaining buy-in, improving agency and initiative, and how to avoid getting high off the smell of your own gunpowder. We finish with an innovation workshop where you will develop action steps to gain decisive competitive advantages. There are four spaces left.

Books

LEADERSHIP: THE WARRIOR’S ART, second edition, is on the streets. We expect leaders to anticipate and shape the future so that your team can succeed. To do so, you need imagination grounded in a  practical perspective. That’s what you get with this book, which is why it’s been in print for over 20 years.

Zero-Sum Victory: What We’re Getting Wrong About War is my latest book about strategic decision-making. I use the disasters in Vietnam, Afghanistan, and Iraq to give you the tools and mental models to avoid the traps and own goals that have created quagmires for the United States. You’ll gain ways to improve agency, bridge silos, pivot smartly, avoid breathing your own exhaust, and many other outcomes.

“Setting up a franchise is stupid,” Anna (not her real name) told me, “and forget about coaching. Coaches are a dime-a-dozen. You should enroll in our veterans’ program and figure out what you are able to do.”

Did you ever notice that unsolicited feedback is always about the sender and never about you?

Most feedback is about the sender. Look at your evaluations, and you’ll find that what your boss highlighted reflects their own priorities rather than an objective appraisal of you.

Unsolicited feedback is even more problematic because there is no accountability, and it’s often about control. The sender wants you to conform, be like them, and not rock the boat or challenge their beliefs.

Anna wanted to badger me into enrolling in a program that I did not need and discourage me from helping veterans build a meaningful, joyful, and profitable consulting business.

When someone gives you unsolicited advice, think SMILE: the five fingers of sanity and success.

No alt text provided for this image

Your thumb, closest to your heart, represents the letter S: self-care. Exercise, diet, sleep, study, and well-being are vital to sustainable success.

Your pointer represents M: mentors, coaches, and advisors. They point out the shortest path to success and help you avoid getting high from your own fumes. I have two coaches, and their support has paid for itself many times over.

Your middle finger stands for I: Ignore the Annas.

Your ring finger: L is for loved ones. Dedicate time to those who matter most. No one’s ever had a deathbed with that they’d spent less time with their loved ones and more time at the office.

Your pinky signifies E: your employees, customers, partners, and allies. They are the people you serve.

SMILE, and you’ll keep things in perspective. Here’s the video that you can view and share.

Last week, I held an exclusive event at the Antietam and Gettysburg battlefields for an extraordinary group of small business CEOs and solo entrepreneurs. Our purpose there was to discuss innovation and ways to take our businesses to new heights. 

One of our most powerful discussions occurred at Little Round Top. On July 2, 1863, the 20th Maine Regiment, led by Colonel Joshua Chamberlain, defended the extreme flank of the Union position. The regiment held off repeated confederate assaults until they were nearly out of ammunition. As the next assault came, Chamberlain ordered his troops to fix bayonets and charge the attacking enemy.

His unexpected counterattack caught the confederates off guard. They broke and ran, thus ending the largest threat to the Union Army. The 20th Maine saved the day, and, perhaps, the Union.

Vital to the 20th Maine’s success was the addition of 117 soldiers on the eve of battle. These troops from the 2nd Maine Regiment were detainees, accused of desertion. They thought they had signed two-year enlistments instead of three and demanded to go home. Talk about disengaged employees!

The Union generals gave Chamberlain custody of the accused, with permission to shoot them if he wished. Chamberlain had about 300 soldiers in his command. Guarding a large company of deserters would deprive him of team members for the upcoming battle.

Chamberlain could have ordered them to stand in the ranks during the battle or face a firing squad. That’s the digital, on-off-on-off, approach: do what I say (on) or you’ll suffer the consequences (off). Based on what we know about employee engagement and the behavior of soldiers under fire, those forced to face confederate rifles, cannons, and bayonets would likely have broken and run away. The cascading effect would have doomed the Union Army.

Chamberlain used a different approach. He gained their trust, heard what they had to say, treated them respectfully, and talked about why he needed their support. He let them decide whether or not to fight. Persuasion is an analog approach, using a continuous signal to gain buy-in. Of the 120 deserters, 117 agreed to take up their rifles and fight, increasing Chamberlain’s capacity by over one-third. 

Too much communication today is digital. Leaders issue policies and demand compliance. You provide mandates with carrots and sticks. People yell at one another over social media. Your top lieutenants urge you to use stronger language and more drastic sticks. Skeptical employees dig in their heels or leave. Is it any wonder that there’s so much polarization in society and disengagement at work?

The analog approach to communication focuses on the ABCs: provide clarity, gain buy-in, and promote 360-degree accountability. Let people know what you need them to do and the desired results and outcomes (the Why). Let them figure out the how. Who’s helping you with the ABCs?

BREAKTHROUGH OPPORTUNITIES

The next FOCUSED program begins in September. This 8-week group program is for principled leaders who want to grow their businesses using the right focus, the right strategy, and the right team. 

The magic is in the implementation. We meet for 90 minutes each week. You do assignments that help you gain the right focus, strategy, and team. You eat the elephant one bite at a time using a 7-step process that helps you make the second half of 2021 your best six months, ever, and turbocharges 2022. 

Click here to see if the program is a good fit for you.

This program’s clarity and focus resulted in more high-payoff work that we love and less wasted time and energy. We expect 33% growth to reach $100k in monthly revenues and expand from there.
Matthew Hargrove and Barry Lingelbach, Black-Grey-Gold Consulting 

If you do the same things over and over again, you shouldn’t expect the same results.

Wait … what?

You’ve heard the definition of insanity: doing the same thing over and over again and expecting different results. 

This twist is about innovation.

If you keep doing the same things, you aren’t going to get the same results. You are going to fail. Look at Sears, ToysRUs, Blockbuster, Blackberry, FAO Schwartz, and others.

They did the same things over and over again and expected continued success. They got complacent, failed to innovate, and are now either out of business or struggling. 

Conditions change, competitors adapt, markets shift, technology advances. You cannot control these externalities, but you can control how you encourage strategic thinking, gain external points of view, and promote innovation. 


BREAKTHROUGH OPPORTUNITIES

The next FOCUSED program begins the first week of August. This 8-week group program is for principled leaders who want to grow their businesses using the right focus, the right strategy, and the right team. 

Click here to see if the program is a good fit for you. Email me directly if interested.

This program’s clarity and focus resulted in more high-payoff work that we love and less wasted time and energy. We expect 33% growth to reach $100k in monthly revenues and expand from there.
Matthew Hargrove and Barry Lingelbach, Black-Grey-Gold Consulting