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Creating a Winning Culture: 3 Things You Can Learn From The Cleveland Browns

Creating a winning culture: the Cleveland Browns

CREATING A WINNING CULTURe

3 Things You Can Learn From The Cleveland Browns

What I learned talking with the team before their big win on Sunday.

Changing the culture

The Cleveland Browns won big on Sunday – their first road win since 2015 and first back-to-back win since 2014.

What’s changed recently? The coaching staff, now led by interim Head Coach Gregg Williams, is creating a winning culture based on Discipline, Accountability, and Focus. The team is starting to believe.

His assessment of what had been undermining the Browns’ performance: it’s not the talent, it’s the culture that needed to be fixed.

I see many small businesses and nonprofits grapple with culture challenges, too. Gregg’s approach is very practical and effective.

Discipline, Accountability, and Focus have been his watchwords.

Gregg asked me to talk to the team about creating a winning culture on November 24th, the day before meeting their in-state rival in Cincinnati.

Discipline, Accountability, and Focus

I told the story of how Bulldog Troop went from being our most troubled team in 2005 to our best by 2007. This was thanks to the extraordinary leadership of Captains Nathan Springer and Tom Bostick.

Both of them believed in Discipline, Accountability, and Focus.

  1. Discipline: doing the right thing, even when no one is watching.
  2. Accountability: holding one another to the highest standard.
  3. Focus: every repetition, drill, decision matters. Make each one count.
Creating a winning culture

Do this 1-60-24. Make each 1 count, every minute, every hour. Turn these winning hours into winning days. Turn winning days into winning weeks. Turn winning weeks into winning months. That’s how an organization builds a winning culture.

And that’s exactly what Nathan Springer and Tom Bostick did.

This culture of winning was tested in Afghanistan, under dire circumstances. On July 27, 2007, Tom Bostick was killed in action leading his paratroopers during a massive firefight.

So many times, the loss of the leader in combat leads to a unit disintegrating. But not for B Troop. The lieutenants and sergeants took charge and continued taking the fight to the enemy. Their willingness to step up, believe in themselves and their training, and finish the fight saved many lives that day.

Joey Hutto continued this culture of winning when he took command of the Bulldogs. Based on what we learned, we adapted our strategy and began to win over the people. The result: a large insurgent group stopped fighting and eventually joined the Afghan government.

The insurgent leader and his men are now fighting on the side of the government against the Taliban. This outcome may be the biggest win since the overthrow of the Taliban in 2001.

The Cleveland Browns could see themselves in this story. Their response was overwhelming. It gave them one more reason to believe their instincts: Discipline, Accountability, and Focus – 1-60-24 – is how teams create a winning culture.

The Browns are doing just that. It’s a long and bumpy road requiring persistence and hiring people who fit the culture.

Small businesses and nonprofits

How does this affect small businesses and nonprofits?

The words may be a little different, but the concept is the same.

  • Set clear expectations about performance and values (discipline)
  • Hold employees accountable to meet them
  • Be held accountable to your team for setting expectations, strategy, and development
  • Make every task and decision purposeful and make them count (focus)

Do that 1-60-24 and you will get a winning culture.

“The discipline has been great,” veteran center JC Tretter told the media Monday. “It’s something we desperately needed…[Williams] has reined everybody in and gotten everybody focused on one single goal.”

The level of clarity Gregg Williams achieves with his message of Discipline, Accountability, and Focus has given his team confidence and on-field competence. They are beginning to believe in themselves.

Your team can do the same.