Putin’s invasion of Ukraine shows that bullies don’t stop until they get punched in the mouth.
Various world leaders had coddled, supported, excused, and rationalized Putin’s aggressive actions, such as invading Georgia in 2008, seizing Crimea in 2014, condoning cyberattacks, and meddling in other countries elections. Sure, there was plenty of finger-wagging and grandstanding, but bullies don’t care about what you say or write. They only believe what you do.
Twenty years of quagmires in Afghanistan and Iraq and other military misadventures seem to have convinced Putin that a punch-drunk America and divided NATO would not impose high costs, so he turned his eyes on Ukraine. Quagmires have consequences beyond their economic costs, as I discuss in my latest book Zero-Sum Victory: What We’re Getting Wrong About War.
Like most competent bullies, Putin has created defenses against retaliation (amassing a substantial financial reserve) and made clear that he can respond in kind with even more significant pain on those who oppose him. Thus, current sanctions have not targeted Russian gas exports, full participation in the SWIFT banking system, or the properties and assets of Russian oligarchs in places like London and Miami. Western countries have sent only limited military supplies to Ukraine.
Bullies follow the grapefruit principle: they don’t stop until they believe that the juice is no longer worth the squeeze.
That reckoning could come sooner rather than later. Several sources in Poland say that the Ukrainians are punishing the Russian offensive heavily.
Who are the Putin’s in your company? Chances are they are the ones who get short-term results and have the highest employee turnover rates. Looking the other way or rationalizing (“he’s a jerk, but he gets results”) enables the behavior and damages to your company. Don’t try to fix employee turnover by dangling more carrots. Fire the people who are creating the problem.
Who are the Putin’s in your life? They are the ones telling you that you can’t achieve your dreams, that you won’t succeed as a solo practitioner, that you have to go with the flow (even dead fish go with the flow, BTW). These bullies are the success-shamers, trauma-dumpers, naysayers, mediocrats, and finger-wagging conformity scolds who tell you that every success is dumb luck and any setback is evidence that “you can’t do it.”
What are you doing to replace your Putin’s with people who help you soar to new heights?
The next Antietam & Gettysburg exclusive event takes place March 15-18. This program is for seven leaders and consultants who want to turbocharge 2022 with innovations that move you from competitive to better and distinct. We use critical points on the battlefield to discuss decision-making, gaining buy-in, improving agency and initiative, and how to avoid getting high off the smell of your own gunpowder. We finish with an innovation workshop to develop action steps to gain decisive competitive advantages. There is one space left. Your investment (including food and lodging) is $4500 until February 21 and $5500 after that. Spouses or significant others welcome.
The Innovation Mindset. Predictable unpredictability is a new reality. How will you help your clients thrive? The Innovation Mindset is an 8-week mastermind that begins in early April. I’ll train you on the use of my powerful visual models, which we will use to examine the most important 2022 trends so that you can provide clear and compelling thought leadership to frame issues and improve decision-making. Each week, the group meets for 90-minutes to develop unique intellectual property that sets you apart from the pack (who’s always swinging behind the pitch) and gives you significant competitive advantages in serving your clients. Your investment will pay for itself in a single sale. I’m limiting the group to 8; the fee is $5500.
The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain sustainable habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results so that you reach your goals more quickly and consistently. Soar to new heights here.
CEO Mastermind group is for Milwaukee-area small business leaders and consultants who want to accelerate their growth in 2022. We meet monthly for lunch, and you get unlimited access to me for coaching and advising. I’m limiting the group to 8. Four places are remaining. Reply to me for more details.