What insanity, wishful thinking, and complacency have in common is the belief that doing the same things over and over will create success.

Einstein famously remarked that a definition of insanity was doing the same things over and over again and expecting different results. Presumably, he meant better rather than worse results. We won’t get healthier, for instance, by practicing the same habits that created our current condition.

Einstein’s definition is closely related to wishful thinking — doing the same thing over and over again and expecting BETTER results. Americans saw that problem play out in places like Afghanistan. With minor variations, the U.S. government did the same things repeatedly and expected things to improve rather than continue their downward spiral.

On the other hand, complacency is doing the same things repeatedly and expecting the SAME results. “If it ain’t broke, don’t fix it,” is fine for mechanical devices and rote tasks but shortens your path to ruin on almost everything else.
Sears expected their catalog-based shopping and mall-centered stores would continue delivering profits. They made only minor adjustments when the digital age arrived. Today, Sears is out of business while Amazon thrives. Blockbuster expected people to keep on coming to stores for movie rentals. Netflix crushed them. Toys R US face-planted. IBM saved a few bucks by renting instead of buying MS-DOS and went from the undisputed leader in the PC business to a humiliating exit from it.

Innovation is your complacency-vaccine. New practices and habits are the best ways to leap plateaus, shatter artificial barriers, and remove arbitrary finish lines. The best athletes vary their workouts. Military units alter the conditions under which they perform battle drills. The most agile thinkers read a variety of disciplines and views. Innovation keeps you out of comforting ruts.

The comfort zone for owners, consultants, and experts is a powerful intoxicant.

You’ve been successful, and there’s no reason, you believe, for future success to look much different than present success. This common condition is called presentism. Business failure begins with a lack of imagination.

What are you doing to boost innovation? Who are the mentors and advisers who will bring in the fresh air? What events will you attend that expand your perspective and help you see your future from new points of view?  

Accelerating your Success

Consulting Mastery is my 8-week mastery program for consultants and experts who want to build a meaningful, joyful, and profitable business and take it to new heights. This program, a variant of FOCUSED, orients exclusively on consultants and experts. I’ll run this program twice in 2022. We meet once per week for 90 minutes via zoom. The program begins in late January; only eight spaces are available. Your investment is $4500 by January 15; then, the fee rises to $5500. Most participants say that the program pays for itself in the first two weeks. Click here for more information and to apply.


Predictable unpredictability is a new reality. How will you help your clients thrive? The Innovation Mindset is an 8-week mastermind that begins in February. We’ll examine the most important 2022 forecasts for implications to small business leaders, consultants, and experts. Each week, the group meets for 90-minutes to develop unique intellectual property that sets you apart from the pack (who’s always swinging behind the pitch) and gives you significant competitive advantages in serving your clients. Your investment will pay for itself in a single sale. I’m limiting the group to 8; the fee is $5500. Reply to this email to see if the program is a good fit for you.

The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain sustainable habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results so that you reach your goals more quickly and consistently. Soar to new heights here.

CEO Mastermind group is for Milwaukee-area small business leaders and consultants who want to accelerate their growth in 2022. We meet monthly for lunch, and you get unlimited access to me for coaching and advising. I’m limiting the group to 8. Four places are remaining. Reply to me for more details.